Marketing Committee

Chariman: Francois de Gaspe Beaubien, Zoom Media

Mission: Develop DPAA’s brand position and activities that build awareness and promote the use of digital place-based ad networks and their stakeholders.

Main Areas of Work:

• Develops DPAA’s brand position and go to market strategy
• Develops and manages overall Communications strategy: internal (i.e., membership communications, educational services, webinars) and external (press, agency/client presentations, Digital Media Summit).
• Builds awareness and promotes the use of digital place-based advertising networks to marketers and agencies.
• Highlights and promotes creative uses of the medium