DPAA
Summit 2014

Experian Simmons National Consumer Study


Experian Simmons’ national syndicated study of US consumers measures the following:

  • Usage behavior for all major media
  • Product and brand usage for more than 500 product categories and 8,000 brands
  • In-depth demographics
  • More than 600 psychographics, lifestyle, attitudinal and opinion data

Experian Simmons will release data covering advertising exposure to digital place-based venue types as well as interest in the advertising.

If you’re interested in more information about this study, please visit www.experiansimmons.com



Our Members
Adspace Networks, Inc.
VeriFone Media
RMG Networks
On Campus Media
Gloss Media
Campus Nation
GFK
Titan
Access Sports Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG