DPAA
Summit 2014 PT 2


    Tuesday October 22nd
    Summit Agenda
     

8:00am

 

Registration and Breakfast

8:45am

 

Video Everywhere: A welcome to the DPAA Summit

Barry Frey, President & CEO, DPAA

Special Guest Appearance by 
Cat Greenleaf, Host, Talk Stoop 

9:30am

 

Video’s real convergent point – Everywhere!
How the changing media landscape, the proliferation of screens everywhere and digital place-based media will change the way brands and agencies engage with consumers.

Presented by:

Moderator
David Verklin, Partner, Operating Partner, Calera Capital

Panelists

Robert Tas, Managing Director, Head of Digital Marketing, JPMorgan Chase
Edward C. Gold, Advertising Director, State Farm
Bob Liodice, President & CEO, Association of National Advertisers
Phil Cowdell, President, Client Services, GroupM

10:30am

 

Coffee/Networking Break

11:00am

 

Success stories! The power of digital place-based media

Degree DO:MORE
David Krupp, CEO, Kinetic

11:15am

 

Speaker to be announced

11:45am

 

Creative Everywhere!
The latest trends in creative and a look at outstanding creative running on digital place-based screens.

Jon Bond, Chief Tomorroist, Tomorro LLC
(co-founder and former CEO, Kirshenbaum Bond & Partners)

12:15pm

 

 Networking Luncheon

1:00pm

 

Sponsored Presentation
In a new research study sponsored by the Cinema Advertising Council (CAC), Dr. E. Craig Stacey, Director of Research at NYU Stern's Center for Measurable Marketing, addresses the subject of cinema's effectiveness as an ROI driving medium. Through analysis of Market Mix Modeling, Dr. Stacey's research helps link sales to specific marketing channels, including cinema. Dr. Stacey will share the results of this analysis for the first time on October 22nd at the DPAA's "Video Everywhere" Summit. 

1:30pm

 

Keynote session interview

Rupert Day, Global CEO, tenthavenue interviewed by
Jack Myers, Chairman, Myers Media Business Network

2:00pm

 

Thoughts of the Future of Media

 A Conversation with Ken Auletta, Columnist for The New Yorker and author of Googled: The End of the World As We Know It

2:30pm

 

Activating video neutral strategies
How are agencies making video agnostic planning and buying a reality, are systems now in place to deliver the best video plan to brands regardless of silos and how is digital place-based media positioned in this forward-looking model.

Presented by:

Moderator
Joe Mandese, Editor-in-Chief, MediaPost

Panelists
Kristian Magel, EVP, Director, National Broadcast, Initiative U.S.
Barry Lowenthal, President, The Media Kitchen
Lyle Schwartz, Managing Partner, Director Research & Marketplace Analysis GroupM Worldwide
David Cohen, Chief Media Officer, UM

3:30pm

 

 

How technology is changing media buying and selling
How technology is changing media buying and selling of digital place-based media – What are the trade-offs? New systems and platforms are emerging everyday, part aggregators, part planning systems, part one stop shops. What do these systems really mean for agencies and digital place-based networks, will media buying ever be the same.

Presented by:

 

Moderator
Jim Harris, Founder and CEO, The Wall Street Journal Office Network

Panelists
Pierre Richer, President, Vukunet
Chris Paul, General Manager, AOD, VivaKi
Joe Esposito, Vice President, Product & Operations, Spafax Networks
Michael Provenzano, Co-Founder, Vistar Media
Mitchell Weinstein, SVP of Ad Operations, Universal McCann

 

4:40pm

 

Summit Wrap Up and Cocktails Everywhere

   

Program Powered By:

                 

 



Our Members
Creative Mobile Technologies
In+Out Russian Association for Digital Place-based Networks
AMI Entertainment Network, LLC
GFK
BroadSign
Gloss Media
Intel
Romanian Indoor Advertising Association
Access Sports Media
  © 2014 ALL RIGHTS RESERVED. DPAA.ORG