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Digital Media Summit - Context Matters

Wednesday, October 19th, 2011, NY Marriott Marquis 

AGENDA  

Registration fee: 
$99 – Agencies and Advertisers
$545 – DPAA Members 
$695 – All other/Non-members

7:30 AM

Breakfast and Registration/Exhibition Opens

 

8:30 AM Opening Remarks
 

Susan Danaher, President & CEO, DPAA

 

9:00 AM Opening Speaker
 

Nancy Hill, President & CEO, 4A’s 2011_dms_speaker_nancy_hill_sm_227

9:25 AM Panel Discussion: The Agency of Tomorrow
 

Over the years, media agencies have become increasingly specialized.  In this age of digital media, with media forms increasingly convergent, how does an agency structure itself and operate most effectively to meet its clients’ objectives?

  Moderator
  David R. Verklin, Partner, VSV Ventures     2011_dms_speaker_david_verklin_sm_302
  Panelists
 

Bill Koenigsberg, President, CEO & Founder, Horizon Media
Steve Farella, CEO,
Targetcast tcm
David Payne, CEO, Kinetic Americas

 
  

10:30 AM

Coffee/Tea Break 

 

11:00 AM Panel Discussion: Leveraging Existing Research to Activate Digital Place-based Media
 

Significant strides have been made in just the last three years, since the publishing of DPAA’s Audience Metric Guidelines. Many networks have audience studies and digital place-based media is now included in the leading syndicated services. This panel looks at the lessons learned as well as how the new data helps us understand where digital place-based media fits into a video neutral strategy and world.  

  Moderator
Jim Spaeth, Partner, Sequent Partners
 

Panelists
Paul Lindstrom, Senior VP,
Nielsen On Location Media
Neil Bonner, Arbitron
Laura McDaniel, Director of Strategy, Walmart Smart Network, The Martin Agency
Theresa LaMontagne, Managing Director, Analytics & Insights, MEC
 

11:45 AM

Panel Discussion: How Leading Brands Leverage the Power of Digital Place-based Media 

 

Panelists
Ben Pagel, Assistant Brand Manager, Playtex Sport, Energizer Personal Care
Nora Schultz, President & Co-founder, Naturally Nora, Inc.
Jay Leon, VP Marketing Research, Turner Entertainment
Adam Potashnick, Global Media Director, MediaCom (Dell case study) 
Loretta Lurie, Group Account Director, OMD (Intel case study)

12:30 PM Luncheon
  Luncheon Speaker 
Paul Price, CEO,
Creative Realities Inc.     2011_dms_speaker_paul_price_sm_302
 

It's the Content Stupid!
Through his own creative prism, Price will share his perspective on how to most effectively create unique consumer experiences using innovative combinations of brand insight, creative design and digital expertise. Price has been at the helm of Creative Realities for the past year and prior to that held posts of global president at Rapp and served as Chief  Partnership Officer at Omnicom’s DDB Worldwide.

 

1:45 PM Breakout Sessions
 

Inventory Management:  NEC's VUKUNET Cracks the Code
Sponsored by NEC Display Solutions 

Pierre Richer, President and COO, NEC Display Solutions of America will provide insights about NEC's VUKUNET platform.  VUKUNET is a universal ad serving platform that provides inventory management, proof-of-performance and reporting to networks owners.  Find out how VUKUNET will take operational costs out of your business, manage your inventory - internally and externally, and ultimately save your network money moving forward.   If you are a network owner, you won't want to miss this session.


From Point of Care to Point of Purchase:  Combining Context and Content to Activate Consumers 
Sponsored by Health Media Network, RMG, The Wellness Network 

Context Matters, especially when it comes to and your family’s health and wellness.  Digital place-based media in health & wellness environments leverages context to activate consumers. Learn how these unique media vehicles engage active consumers where they are singularly focused on their health.  By combining context and content, these media  touch-points deliver impactful messaging when consumers are most receptive and ready to change behavior. During these moments of maximum influence—brands can connect with consumers as they move down the path-to-purchase. When marketing messages are delivered in these health & wellness environments they enjoy the implied endorsement of the people whose job it is to look after your health—doctors, nurses, pharmacists, personal trainers and more. Learn how brands have used this context to activate consumers.

   
2:15 PM Keynote Speaker
  Clay Shirky, New York University     2011_dms_speaker_clay_shirky_sm_340
  Shirky is Associate Arts Professor and Distinguished Writer in Residence in the Journalism Department of NYU. Author of “ Cognitive Surplus” and “Here Comes Everybody”, his writings have appeared in the N.Y. Times, The Wall Street Journal, The Times (London), Harvard Business Review, Wired.  He is a leading thinker in the area of how new technologies impact society and the economy and is a frequent TED Conference contributor.  
   
3:00 PM Panel Discussion: Leading Edge Research Solutions 
 

A new arsenal of research solutions are available to help advertisers better understand how consumers interact with media. How can they be used to better inform decisions that are being made every day? 

 

Moderator
David Marans, EVP Media, The ARF

  Panelists
Gary Reisman, Principal and Founder,
NewMediaMetrics
Mike Bloxham, Executive Director, Marketing,
Media Behavior Institute
Jeff Griffin, SVP - General Manager, Shopper Sciences
   
3:45 PM Featured Closing Session
  What happens at the intersection of digital place-based, mobile, and social media? How can media operators and advertisers most effectively leverage these technologies to engage consumers in a more meaningful way. Which clients are leading the charge? 
 

Nigel Morris, CEO, Aegis Media Americas

 

Interviewed by:
Joe Mandese, Editor in Chief, MediaPost

 

4:00 PM

(Exhibition Area Closes) 

 

4:30 PM Summit Wrap up
Cocktail Reception !

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Association Sponsor
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Breakout Session Sponsor
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Gold Sponsor
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Keynote Introduction Sponsor

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Registration Sponsor

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Lanyard Sponsor
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Social Media Sponsor
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Supporting Sponsor
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Premier Exhibitor
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Exhibitor
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Exhibitor
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Tote Bags
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Pads and Pens

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Health and Wellness
Breakout

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Health and Wellness
Breakout

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Health and Wellness
Breakout


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Cocktail Sponsor

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Media Sponsor
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Media Sponsor
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Association Sponsor
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Associate Sponsor  

For sponsorship information contact StanWeil
Stan.Weil@dp-aa.org
646-205-8520 [O]
914-649-6684 [C]

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