Registration fee: 
$99 – Agencies and Advertisers
$545 – DPAA Members 
$695 – All other/Non-members

Breakfast and Registration/Exhibition Opens

Susan Danaher, President & CEO, DPAA

Nancy Hill, President & CEO, 4A’s

Over the years, media agencies have become increasingly specialized.  In this age of digital media, with media forms increasingly convergent, how does an agency structure itself and operate most effectively to meet its clients’ objectives?

Bill Koenigsberg, President, CEO & Founder, Horizon Media
Steve Farella, CEO, Targetcast tcm
David Payne, CEO, Kinetic Americas
   

Coffee/Tea Break 

Significant strides have been made in just the last three years, since the publishing of DPAA’s Audience Metric Guidelines. Many networks have audience studies and digital place-based media is now included in the leading syndicated services. This panel looks at the lessons learned as well as how the new data helps us understand where digital place-based media fits into a video neutral strategy and world.  

Panelists
Paul Lindstrom, Senior VP, Nielsen On Location Media
Neil Bonner, Arbitron
Laura McDaniel, Director of Strategy, Walmart Smart Network, The Martin Agency
Theresa LaMontagne, Managing Director, Analytics & Insights, MEC
 

Panel Discussion: How Leading Brands Leverage the Power of Digital Place-based Media 

Panelists
Ben Pagel, Assistant Brand Manager, Playtex Sport, Energizer Personal Care
Nora Schultz, President & Co-founder, Naturally Nora, Inc.
Jay Leon, VP Marketing Research, Turner Entertainment
Adam Potashnick, Global Media Director, MediaCom (Dell case study) 
Loretta Lurie, Group Account Director, OMD (Intel case study)

It's the Content Stupid!
Through his own creative prism, Price will share his perspective on how to most effectively create unique consumer experiences using innovative combinations of brand insight, creative design and digital expertise. Price has been at the helm of Creative Realities for the past year and prior to that held posts of global president at Rapp and served as Chief  Partnership Officer at Omnicom’s DDB Worldwide.

Inventory Management:  NEC's VUKUNET Cracks the Code
Sponsored by NEC Display Solutions 

Pierre Richer, President and COO, NEC Display Solutions of America will provide insights about NEC's VUKUNET platform.  VUKUNET is a universal ad serving platform that provides inventory management, proof-of-performance and reporting to networks owners.  Find out how VUKUNET will take operational costs out of your business, manage your inventory - internally and externally, and ultimately save your network money moving forward.   If you are a network owner, you won't want to miss this session.

From Point of Care to Point of Purchase:  Combining Context and Content to Activate Consumers 
Sponsored by Health Media Network, RMG, The Wellness Network 

Context Matters, especially when it comes to and your family’s health and wellness.  Digital place-based media in health & wellness environments leverages context to activate consumers. Learn how these unique media vehicles engage active consumers where they are singularly focused on their health.  By combining context and content, these media  touch-points deliver impactful messaging when consumers are most receptive and ready to change behavior. During these moments of maximum influence—brands can connect with consumers as they move down the path-to-purchase. When marketing messages are delivered in these health & wellness environments they enjoy the implied endorsement of the people whose job it is to look after your health—doctors, nurses, pharmacists, personal trainers and more. Learn how brands have used this context to activate consumers.

A new arsenal of research solutions are available to help advertisers better understand how consumers interact with media. How can they be used to better inform decisions that are being made every day? 

Moderator
David Marans, EVP Media, The ARF

Nigel Morris, CEO, Aegis Media Americas

Interviewed by:
Joe Mandese, Editor in Chief, MediaPost

(Exhibition Area Closes) 

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Health and Wellness
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