2007 Digital Out of Home Media Awareness and Attitude Study

The 2007 SeeSaw Networks custom study called ‘Engaging People with Digital Out-of-Home Media’ is  national online study designed and executed by OTX Research that measures awareness, attention, and attitudes of consumers to digital place-based media. Consumers were assigned to 12 life pattern segments as follows:

• Affluents
• Alpha Moms
• Avid Movie Goers
• Business Professionals
• College Students
• Families on the Go
• Hispanic Families
• Mobile Millennials
• Night Lifers
• Older Affluents
• Teens
• Young Urban Professionals

If you’re interested in a full copy of this report, it is available on the SeeSaw Networks web site at www.seesawnetworks.com, under the ‘Research’ tab.