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Welcome to DPAA
Digital Place-based networks engage consumers along their path to purchase, while in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it, but it's not TV, it's DPB! Watch the short video clip to the right, then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based.
The Digital Place-based Advertising Association (DPAA) exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.
NEWS / PRESS
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| Platinum artists Eve 6 was on hand to help Zoom Media & Marketing celebrates the Upfront season with an exclusive acoustic concert at Michael Jordan’s Steakhouse in Grand Ce... | ||
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| VeriFone featured in todays NY Times - VeriFone plans to upgrade for smartphone wallets, providing the capability for near-field communication ... | ||
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| PlayNetwork and Roberts Communications have joined the association’s roster of members ... | ||
EVENTS
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| All DPAA member companies and Agency Advisory Board members are invited to attend. ... | ||
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VIDEOS
PHOTOS
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RESOURCES
ONLINE PLANNING TOOL
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GUIDELINES
The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry.
CREATIVE STANDARD ADVERTISING UNITS
DPAA Standard Advertising Units outline the most common formats networks can accept.
The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.
