DPAA

Welcome to DPAA

RIGHT PLACE. RIGHT TIME.

The Digital Place-based Advertising Association (DPAA) is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy, and evaluate the effectiveness of digital place-based advertising networks.

Digital place-based networks engage consumers as they go about their daily lives, in places where they work, shop, play and socialize. Often called the second fastest growing medium after search, 63% of advertisers (in a recent Forrester survey) agreed that place-based media will become increasingly important. 

NEWS / PRESS

Twitter Facebook
The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-medi...
Twitter Facebook
RMG Networks (RMG), a leading digital place-based media company, and MTV, today announced an exclusive partnership that extends the companies' sales and marketing reach throug...
Twitter Facebook
RMG Networks (RMG), a leading place-based video media and entertainment company, today announced that Elisa Steele, executive vice president and chief marketing officer at Yah...
Read all News

EVENTS

Twitter Facebook
2010 DPAA Digital Media Summit at the Roosevelt Hotel in New York will be an all day event full of insights for advertisers and marketers. ...
Twitter Facebook
Audience Measurement 5.0 puts forward-edge thinking and real time business-critical solutions center stage. ...
Twitter Facebook
MediaPost’s Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertisi...
See all Events

VIDEOS

PHOTOS

RESOURCES
ONLINE PLANNING TOOL

INDUSTRY RESEARCH

Digital place-based is appearing on more media plans on a regular basis

GUIDELINES

The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry.

OTHER RESOURCES

Other resources from DPAA

The DPAA Network Planning Guide helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to our Online Planning Tool

Our Members
Cisco
Zoom Media
BroadSign
ONTrack
Health Club Media Network
The Wall Street Journal Office Network
Captivate-Network
NEC
Care Media Holding Center
  © 2010 ALL RIGHTS RESERVED. DPAA.ORG