DPAA

Welcome to DPAA

Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.

The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.

The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.

NEWS / PRESS

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The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well ...
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The Digital Place Based Advertising Association (DPAA) announced today that it will be collaborating with Nielsen to create two programs exclusively for DPAA members. ...
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Sponsor Post: 3 Tips For Reaching The Most Elusive Viewers ...

EVENTS

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The DPAA's 7th Annual DPAA Summit - Video Everywhere will be held at the Crowne Plaza New York ...

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SONIC Drive-In announces plans of e...

SONIC Drive-In announces plans of expanding coast-to-coast franchise development, with a goal of opening 1,000 new restaurants over the next 10 years (Business Wire)

VIDEOS

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ONLINE PLANNING TOOL

 

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Exclusive Member Benefit

The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to DPAA's InfoCenter

Our Members
AMI Meganet
Romanian Indoor Advertising Association
Gloss Media
Vector Media
Titan
GFK
RMG Networks
The Wall Street Journal Office Network
Zoom Media
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