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Welcome to DPAA
Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.
The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.
NEWS / PRESS
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| Media Innovator Ready to Help Grow Digital Place-Based Sector in Video Agnostic Era ... | ||
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| The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry vete... | ||
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| Former Cablevision Exec Succeeds Danaher At Digital Place-based Ad Group ... | ||
EVENTS
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| DPAA board members are invited to attend our quarterly meetings ... | ||
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| All DPAA member companies and Agency Advisory Board members are invited to attend our quarterly meetings. ... | ||
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| DPAA members can attend the ANA Digital & Social Media Conference at a discounted rate ... | ||
VIDEOS
PHOTOS
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RESOURCES
ONLINE PLANNING TOOL
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The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.
