DPAA

Welcome to DPAA

Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.

The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.

The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.

NEWS / PRESS

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The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well ...
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The Digital Place Based Advertising Association (DPAA) announced today that it will be collaborating with Nielsen to create two programs exclusively for DPAA members. ...
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Sponsor Post: 3 Tips For Reaching The Most Elusive Viewers ...

EVENTS

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The DPAA's 7th Annual DPAA Summit - Video Everywhere will be held at the Crowne Plaza New York ...

Ad Nation

Netflix Chief Executive Reed Hastin...

Netflix Chief Executive Reed Hastings announces a likely price increase for new subscribers to the service, followed by a period of time, when current subscribers would also be grandfathered into the new pricing structure. No firm date has been established for these changes (CNET)

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ONLINE PLANNING TOOL

 

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Exclusive Member Benefit

The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to DPAA's InfoCenter

Our Members
Adspace Networks, Inc.
Vukunet NEC
GFK
IZ-ON
PlayNetwork
CBS Outernet
Creative Mobile Technologies
EYE Corp Media
Gloss Media
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