DPAA
Summit 2014 PT 2

Welcome to DPAA

Digital Place-based networks engage consumers when they are in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it. For more about what DPb is watch the short video clip to the right. Then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based media.

The Digital Place-based Advertising Association (DPAA) is a not for profit trade organization that exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.

The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.

NEWS / PRESS

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The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. ...
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A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital...
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Creative Mobile Technologies, LLC (CMT), the leading taxi technology provider in the United States, has announced its consolidation with Mobile Knowledge Systems, Inc., the le...

EVENTS

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The DPAA's 7th Annual DPAA Summit - Video Everywhere will be held at the Crowne Plaza New York ...

Ad Nation

Deutsch LA names Montse Barrena and...

Deutsch LA names Montse Barrena and Juan Pablo Oubina as co-heads of DLAtino, the Hispanic marketing division of the agency (Deutsch LA)

VIDEOS

PHOTOS

SOCIAL
ONLINE PLANNING TOOL

 

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Exclusive Member Benefit

The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.

Go to DPAA's InfoCenter

Our Members
Cedar Fair
Access Sports Media
GFK
Intel
AccuWeather
On Campus Media
BroadSign
Campus Nation
Adspace Networks, Inc.
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