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Welcome to DPAA
RIGHT PLACE. RIGHT TIME.
The Digital Place-based Advertising Association (DPAA) is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy, and evaluate the effectiveness of digital place-based advertising networks.
Digital place-based networks engage consumers as they go about their daily lives, in places where they work, shop, play and socialize. Often called the second fastest growing medium after search, 63% of advertisers (in a recent Forrester survey) agreed that place-based media will become increasingly important.
NEWS / PRESS
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| The Coalition for Innovative Media Measurement announced a cross-platform media research project Tuesday (Aug. 10) that could lead to the launch of a new syndicated multi-medi... | ||
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| RMG Networks (RMG), a leading digital place-based media company, and MTV, today announced an exclusive partnership that extends the companies' sales and marketing reach throug... | ||
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| RMG Networks (RMG), a leading place-based video media and entertainment company, today announced that Elisa Steele, executive vice president and chief marketing officer at Yah... | ||
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EVENTS
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| 2010 DPAA Digital Media Summit at the Roosevelt Hotel in New York will be an all day event full of insights for advertisers and marketers. ... | ||
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| Audience Measurement 5.0 puts forward-edge thinking and real time business-critical solutions center stage. ... | ||
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| MediaPost’s Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertisi... | ||
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VIDEOS
PHOTOS
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RESOURCES
ONLINE PLANNING TOOL
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Digital place-based is appearing on more media plans on a regular basis
The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry.
Other resources from DPAA
The DPAA Network Planning Guide helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.
