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Welcome to DPAA
Digital Place-based networks engage consumers along their path to purchase, while in an active mode, establishing meaningful connections in content that is relevant to them at the time they encounter it, but it's not TV, it's DPB! Watch the short video clip to the right, then browse this site and DPAA's InfoCenter to get access, insights and resources to one of the fastest growing media sectors, digital place-based.
The Digital Place-based Advertising Association (DPAA) exists to drive consistent growth for the industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.
The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks.
Digital Place-Based Advertising Summit - Las Vegas
March 6th
NEWS / PRESS
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| Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising ... | ||
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| Expanded alliance to accelerate growth of digital place-based media services in quick-service restaurants ... | ||
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| Provision announces partnership with PRN on advertising sales, creative strategy, programming and content ... | ||
EVENTS
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| DPAA has sponsored a special pre-show day at this year's DSE show in Las Vegas - designed exclusively for marketers and agencies to help you understand the place-based media ... | ||
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| DPAA Quarterly all membership and Agency Advisory Board Meeting ... | ||
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| Media, technology and content are all converging and this is having a major effect on consumer behavior, particularly in relation to mobility, content, sociability, and commer... | ||
VIDEOS
PHOTOS
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RESOURCES
ONLINE PLANNING TOOL
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GUIDELINES
The DPAA Audience Metrics Guidelines are the first step towards developing audience measurement standards for the industry.
CREATIVE STANDARD ADVERTISING UNITS
DPAA Standard Advertising Units outline the most common formats networks can accept.
The DPAA's online planning tool InfoCenter helps you find all the critical information you need to know about digital place-based advertising networks. From venue types to demographics, ad formats, proof of performance and much more.
